DiogoFernandes

5+ years in regulated, high-stakes products. Currently designing payment experiences for 30M+ users at Flutter.

Recent work

From a narrow regulatory update to a platform-wide behaviour change initiative, shipped across four brands.

Betfair’s flagship feature of the year: a new market that pays out if your bet was winning at 90 minutes, whatever happens after.

A full UX overhaul of Betfair’s editorial site — a content hub that now converts.

Redesigning a help centre that couldn’t answer most queries without escalating to live support.

I design the moments where people decide to convert, adopt, and come back.

I specialize in making high-stakes, compliance-heavy experiences feel natural enough that people actually use them.

I’ve done it at scale, across multiple regulated brands, shaped from research and metrics, end to end.

Let’s build something useful.

Tell me about your product, your team and what you’re trying to change.